AI Insights · Timothy · January 2025
Top 5 Casual Games on iOS in Mexico: Q4 2024 Performance
Explore the performance of the top 5 casual games on iOS in Mexico during Q4 2024, with insights into downloads, revenue, and active user trends.
In the fourth quarter of 2024, the top five casual games on iOS in Mexico showcased varied performance patterns, as observed from the data provided by Sensor Tower.
Candy Crush Saga, published by King, experienced fluctuations in weekly revenue, peaking at approximately $269K in mid-November. Weekly downloads remained relatively stable, with a noticeable increase towards the end of December, reaching around 23.6K. The game maintained a consistent active user base, hovering around 120K throughout the quarter.
Royal Match from Dream Games saw a steady revenue with peaks in late October and mid-December, around $151K and $132K, respectively. Downloads, however, showed a declining trend from early October, starting at 17.8K and dropping to around 7.2K by the end of the quarter. Despite this, active users remained strong, reaching a high of approximately 242K in late December.
Coin Master by Moon Active demonstrated a consistent revenue stream, with a notable peak of $93.7K in late November. Though downloads were modest, varying between 2.5K and 3.9K, the active user count remained stable, closing the quarter with about 22K users.
Township, developed by Playrix, recorded a gradual increase in weekly revenue, culminating in approximately $64K at the end of December. Downloads surged significantly in mid-November, reaching 41.3K, and continued an upward trend to close the year at 58.8K. Active user numbers also saw a rise, peaking at 175K in the last week of December.
Finally, Gardenscapes, another title from Playrix, showed stable weekly revenue, averaging around $51K. Downloads exhibited a positive trend, starting at 21.5K and climbing to 26.1K by the end of the quarter. The active user base grew steadily, ending December with approximately 148K users.
These insights highlight the dynamic landscape of casual gaming on the iOS platform in Mexico, with each app exhibiting unique trends in downloads, revenue, and user engagement. For more detailed insights and data, visit Sensor Tower.
